Calculate what no-shows cost your restaurant, and how much you could recover.
Total reservations across all services
Industry average is 10–15%
Average spend per guest
Your no-show cost
$126,750
Revenue lost per year
15
No-shows per week
37.5
Covers lost per week
$2,438
Lost per week
Restaurants using card-on-file see up to 25% fewer no-shows. Add SMS reminders (open rates 5x higher than email), and you could recover 40–50% of what you’re losing.
Recover $31,688 – $63,375 per year
The solution
Guests claim a perk when they book: a complimentary amuse-bouche, 15% off a featured wine. No payment required. If they cancel or no-show, they lose it. They show up because they have something to gain.
A bottle of champagne. A shareable appetizer. Guests can add items at booking. Revenue captured before they walk in the door. If they don’t show, the money’s already yours.
Guests provide a card when they book. No charge, no hold. If they show up, nothing happens. If they don’t, you have the option to charge.
We send reminders by text, not email. SMS open rates are above 90%. Email? Under 50%. Your guests actually see the reminder, and those who need to cancel do it in time, freeing the table for someone else.
Instead of a punitive fee that loses the guest forever, convert the no-show charge into a gift card. They still have a reason to come back. You’re protected. So is the relationship.
Go deeper
The full data breakdown behind the calculator. Canadian profit margins vs. no-show losses, with industry benchmarks.
Read articleThree different policies, three different effects on your guests. What Canadian data says about each approach.
Read articleWhat actually cuts no-shows: SMS reminders, card-on-file, clear policy language, and the gift card play.
Read articleRestaurants across Canada are joining
Card-on-file, automated reminders, perks, and add-ons. Everything to recover 50% or more of your losses. One payment. No subscription. First 50 restaurants only.
We’ll only text you to verify your number and let you know when we launch so you can claim your lifetime access.
Built in Quebec · Bill 72 compliant · No credit card · No spam
FAQ
A no-show is a guest who has a confirmed reservation but doesn’t arrive and doesn’t cancel in advance. Most restaurants define it as 15–30 minutes past the reservation time with no communication.
Recovery estimates are based on published industry data. Card-on-file alone reduces no-shows by approximately 25%. Combined with automated reminders and fee deterrents, restaurants typically recover 40–50% of previously lost revenue.
Bill 72 (adopted in Quebec) allows restaurants to charge up to $10 per person for no-shows or late cancellations. The net amount after GST and QST is $8.70 per person. A card on file is required to collect.
Lifetime access to Trudy’s Table: reservations, table management, guest history, card-on-file, automated reminders, perks, and add-ons. No monthly fees.
Trudy’s Table works for restaurants across Canada. The Quebec no-show fee feature is specific to Bill 72, but card-on-file, reminders, perks, and add-ons work everywhere.
No. You’re reserving your spot on the list. When Trudy’s Table launches, we’ll text you with instructions to activate your lifetime access for $299.
Your tables should be full.
Claim your spot